Background
KIDS MODAPORTUGAL is part of the umbrella brand “MODAPORTUGAL” launched by CENIT in 2017, with the support of ANIVEC, the Portuguese Association of Clothing and Apparel Industry. This action is part of the SIAC's “Global ModaPortugal 20/22” internationalization programme.
MODAPORTUGAL brand strategy is transversal to several business areas: men, women, children, clothing/production and branding. This global brand incorporates different sub-brands: Zona Industrial MODAPORTUGAL, Showcase MODAPORTUGAL and KIDS MODAPORTUGAL.
Together for the future
KIDS MODAPORTUGAL is an initiative dedicated to Kidswear in international markets led by CENIT to promote Portuguese fashion industry and its brands.
Portugal has a large number of children's clothing manufacturers that partner with the best international brands, but the industry production for Portuguese designed brands is increasing. In fact, many factories have their own children's clothing brand.
This subsector reveals a very specific energy and dynamics, illustrated by the significant number of brands designed and produced in Portugal, which actively participate in the best international children's fashion trade shows, such as Pitti Bimbo, Playtime, FIMI, CIFF, Indx Kidswear, etc.
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