Promoter
Partner
co-funded by

News

Children's fashion brands unite to grow abroad

Children's fashion brands unite to grow abroad
November 11, 2022

Press

Children's fashion brands unite to grow abroad

Boost and promote the internationalization of children's fashion made in Portugal with a sustainable nature. This is the main objective of the Kids ModaPortugal project. Created by the Textile Intelligence Center (CENIT), in partnership with ANIVEC - National Association of Apparel and Clothing Industries, the initiative brings together eight brands representing the "diversity of the national offer" in this segment, which adds up to approximately fifty brands .

Originally posted on https://pt.fashionnetwork.com/news/Marcas-de-moda-infantil-unem-se-para-crescer-la-fora,1457141.html

Having in common their sustainable roots, the brands Baby Gi, Knot, Laranjinha, Play Up, Pureté, Snug, Wedoble and Wolf&Rita are, therefore, representatives of this “movement that is concerned with the positive impacts that fashion can have on the environment , people and the economy”, says Kids ModaPortugal.

Focused on “the B2B growth of these brands, the search for buyers and distributors and the growing appreciation of Portuguese quality”, this project aims to highlight the dynamism of national brands aimed at younger people, which add up to considerable recognition at a global level.

“In search of greater appreciation” of brands in this segment

“In search of greater appreciation” of brands in this segment

At a time when, according to CENIT estimates, only 16% of the national production of children's clothing (baby and children) is destined for domestic trade, this project was thus born "in search of a greater appreciation" of brands in this segment, betting on in a “unique seal of Portuguese Production associated with sustainability” to further boost its internationalization.

The project launch campaign affirms the commitment of Portuguese brands “towards a safer and more sustainable future”

Under the motto Together for the Future, the project launch campaign affirms the commitment of Portuguese brands “towards a safer and more sustainable future”, underlines Kids ModaPortugal, adding that all communication was developed around the themes of sustainability, future and union. In addition to the digital showcase, where each brand is presented, the project has just launched a video campaign.

Previous News

No previous news

Next News

No next news

Need help?
Tell us what you are looking for.

Thank you! Your submission has been received!
Refresh
Oops! Something went wrong while submitting the form.