Launch of Kids Moda Portugal gives visibility to the Portuguese sustainable children's clothing sector

Under the impetus of the Portuguese organizations CENIT (Textile Intelligence Center) and ANIVEC (National Association of Apparel Industries), KIDS Moda Portugal wants to bring sustainable children's clothing from Portugal to the attention of the world.

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Originally posted on https://kidsfashionmag.nl/lancering-van-kids-moda-portugal-geeft-zichtbaarheid-aan-de-portugese-duurzame-kinderkledingsector/

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Kids Moda Portugal and the eight affiliated brands: Baby Gi, Knot, Laranjinha, Play Up, Purete, Snug, Wedoble and Wolf&Rita. Together they want to highlight the positive effects of fashion on the environment, people and the economy. The initiative is committed to a safer and more sustainable future under the #togethertothefuture movement.

Kids Moda Portugal (and the eight member brands) was founded to increase the international brand value of sustainable production. In order to reach new buyers and distributors, this initiative attaches particular importance to the B2B growth of its member brands.

The Portuguese textile sector is one of the main engines of development, with children's fashion as one of the dynamic industries. According to CENIT estimates, the turnover of the children's and baby fashion sector increased by about 6% between 2019 and 2021 and now amounts to 600 million euros.

Kids Moda Portugal is supported by CENIT and ANIVEC and co-financed by the European Regional Development Fund through the Operational Program for Competitiveness and Internationalization Portugal 2020.

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